What is the Holy Grail of Internet Marketing?

I would not be surprised if you sometimes catch yourself pondering the questions: What are the basic elements of making money on the internet? What is this Holy Grail of internet marketing that I have heard so much about?

The answer is an astoundingly simple one:
You need people.

It might sound simple but if you take accounting for example and break it down to its raw basics, you are only left with a plus and a minus. Another great example is racing car driver, basically it’s just forward with a couple of lefts and rights tossed in. Sounds simple. Right?

Well, you can imagine your head exploding from information overload if you went from ‘plus and minus’ to ‘chief financial officer accounting’ too quickly. Then also you might wonder: ‘Do I need to be a CFO internet marketer to be successful?’ Not really, you don’t have to be the best to be successful. You only need to be effective. And really that’s not too bad. It’s achievable, and it’s repeatable. If you can do it, then you can do it again.

So you need people. But more than that: you need people that want what you have to offer. What exactly is the point of getting 100 000 bra burning feminists to you website every day if your site is all about golf? I’m guessing that it would probably only frustrate all parties involved if that where the case. I think identifying a need would probably be your first step. You want to know where a bunch of people are that have the same interests, and while you’re at it, make sure you are one of them. It’s nice to promote something that you are also interested in and know a lot about. Especially if you have to work on it every day.

Let’s continue on the golf theme, although you could probably make a killing out of the bra burning feminists as well. Let’s say that you want to sell golf shoes, ok, so then you would market your shoes to a bunch of golfers. And I’m betting that you would get plenty golfers around a golf course, or an exhibit on new golf clubs, or at the 19th hole discussing the previous eighteen. Of course there would be many other hot spots too that only golfers know about. They’re very intricate you know.

So now you know where the interested parties are. You have the shoes, maybe in your trunk of your car. What now? Well then you get all of them to line up and pass you the money in exchange for the shoes. HA! Almost got you there, but in reality it’s not all that different. If you had something that golfers already love and don’t have you would be in the money. But in most cases you are going to tell these masters of the swing that you have something that might interest them. And now you proceed to outline why your product is such a great one, and how it solves a problem they currently have. And in my opinion its best to soft sell your stuff, to tell people what your product can do for them without telling them to buy it.

The main points here are that people need to know about you or your product. But before they know about your golf shoes that that will end their terrible form, you have to know about them. Where are they, what do they need, how can I get hordes of golfers in a golfing mood exposed to the shoes that they so obviously need.

This analogy applies directly to internet marketing. If you could get only motivated, interested buyers to your site on a regular basis, you will be well away to making a very comfortable living using your PC. Then only this question remains: HOW do I get these people to my site? There are many effective ways of doing this. Some cost money and other are free. But for now know only that it is very possible to go from zero to hero in a relatively short time.

About the Author

Gill Taylor (lead reviewer) www.freshlybakedwealth.com. At FBW we believe that getting your head in the game is as important as getting you money in the bank. Join the FBW Newsletter and we'll give you a free book specially written to get you going in the right direction. This book is absolutely essential to learning some of the important stuff the experts use every single day. Join here.